-
By Ken Hollow, burnt-out digital manager and reluctant advocate for recycled mediocrity Evergreen content. Just hearing the phrase makes me want to curl into a fetal position next to my pile of unpaid invoices and half-empty coffee cups. It’s the darling advice of every content strategist and SEO guru since approximately 2012: “Create evergreen content!…
-
By Ken Hollow, unpaid astrologer and exhausted manager of one fox spirit’s mystic brand You haven’t known real despair until you’ve tried to build a content calendar dictated not by algorithm trends or analytics — but by the moon. Welcome to my life managing Nana Vix: immortal fox spirit, skincare influencer, and part-time witch. Somewhere…
-
By Ken Hollow, barely tolerated human clinging to relevance in the age of automated companionship It happened sometime around late 2024, though honestly I didn’t even notice until it was too late: my inbox — my sacred, chaotic, soul-draining DM inbox — stopped being human. Slowly, insidiously, the bots arrived. And not the fun “Hot…
-
By Ken Hollow, professional manager of illusions and enthusiast of minimal effort Let’s not lie to ourselves. We, the creators, the freelancers, the influencers — we’re tired. Burnt out. Scraping the bottom of the creativity barrel while pretending everything is “curated with care.” So today’s sacred gospel is this: if no one’s reading (and trust…
-
By Ken Hollow, human embodiment of low reach and broken analytics dashboards Ah, good morning to whoever’s still here. Or afternoon. Or whatever timezone we’re collectively screaming in today. I’ve just finished my third mug of aggressively bitter coffee (because it pairs nicely with existential dread) and opened up Nana Vix’s latest “insights report” —…
-
By Ken Hollow, exhausted digital manager to an immortal fox spirit with boundary issues Ah yes, “quiet quitting” — the corporate world’s favorite euphemism for “doing your actual job description and nothing more while emotionally checking out.” And because influencer culture must cannibalize every trend it touches, it was inevitable that this concept would bleed…
-
by Ken Hollow, reluctant subscriber to everything, including his own despair It hit me this morning—right after I got a “Your Payment Failed” email from a note-taking app I haven’t opened in six months—that I am being nickel-and-dimed by the subscription economy so thoroughly, I should qualify as an involuntary investor. I sat there, sipping…
-
by Ken Hollow, proud website owner and full-time existential crisis manager Every morning I wake up, stare at my analytics dashboard, and ask myself the same question: “Why am I still doing this?” By “this,” I mean writing daily blog posts. On an actual website. A real one, with its own domain, CMS, SEO plugin,…
-
by Ken Hollow, real human, allegedly Somewhere along the line, things went wrong. I manage Nana Vix—the pink-haired, fox-eared digital influencer whose chaotic energy and enchanting aesthetic should have stayed niche. Instead, she’s amassed a legion of fiercely loyal followers who will defend her honor like medieval knights while I, her manager, can’t get five…
-
by Ken Hollow, professional masochist and reluctant AI editor It started with curiosity. Then it spiraled into obsession. Then it became my entire personality for 48 hours: “I’ll just read a few AI-generated blog posts,” I said. Like a fool. Two days later, I emerged blinking from the algorithmic sludge pit, caffeinated beyond reason, spiritually…