Ranking Marketing Buzzwords by How Much I Want to Yeet Them Into the Sun
by Ken Hollow, marketing burnout survivor and professional buzzword assassin Look, I love marketing as much as the next exhausted digital marketer who can’t tell…

By Ken Hollow, reluctant protagonist in HR’s tragic novella
Performance Improvement Plans — or PIPs, if you want to make them sound like a snack instead of a corporate guillotine — are HR’s favorite form of fanfiction. They’re not about helping you improve. They’re about writing a dramatic narrative where you’re the doomed hero, destined to “strive for growth” while everyone else bets on when you’ll get fired.
The PIP always starts with lies:
It’s the corporate equivalent of starting a horror movie with, “Let’s split up, we’ll cover more ground.”
Every PIP has the same formula:
It’s less coaching, more Shakespearean tragedy.
Nana once received a PIP. Instead of panicking, she rewrote it:
Honestly? Better than any real outcome.
It’s not a plan. It’s performative writing with a predictable ending.
Performance Improvement Plans aren’t about performance. They’re about paperwork. They’re not about growth. They’re about giving HR their tragic little narrative. They’re just bureaucratic fanfiction where you’re cast as the doomed main character.
So when you hear, “This is about helping you succeed,” just know: you’re not in a coaching program. You’re in a novella called “The Fall of Employee #2375.”
Ken Hollow, tragic protagonist, survivor of at least two PIPs and counting
Hi. I’m Ken. I run Two Second Solutions, a one-man agency that somehow landed a fox spirit influencer as a client. I drink too much coffee, blog when I need to vent, and regularly update my résumé just in case she sets the office on fire again. I’m not crying — it’s just spell residue.
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