Tag: #ManagerOnEdge
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By Ken Hollow, burnt-out digital manager and reluctant advocate for recycled mediocrity Evergreen content. Just hearing the phrase makes me want to curl into a fetal position next to my pile of unpaid invoices and half-empty coffee cups. It’s the darling advice of every content strategist and SEO guru since approximately 2012: “Create evergreen content!…
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By Ken Hollow, unpaid astrologer and exhausted manager of one fox spirit’s mystic brand You haven’t known real despair until you’ve tried to build a content calendar dictated not by algorithm trends or analytics — but by the moon. Welcome to my life managing Nana Vix: immortal fox spirit, skincare influencer, and part-time witch. Somewhere…
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By Ken Hollow, barely tolerated human clinging to relevance in the age of automated companionship It happened sometime around late 2024, though honestly I didn’t even notice until it was too late: my inbox — my sacred, chaotic, soul-draining DM inbox — stopped being human. Slowly, insidiously, the bots arrived. And not the fun “Hot…
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By Ken Hollow, human embodiment of low reach and broken analytics dashboards Ah, good morning to whoever’s still here. Or afternoon. Or whatever timezone we’re collectively screaming in today. I’ve just finished my third mug of aggressively bitter coffee (because it pairs nicely with existential dread) and opened up Nana Vix’s latest “insights report” —…
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by Ken Hollow, proud website owner and full-time existential crisis manager Every morning I wake up, stare at my analytics dashboard, and ask myself the same question: “Why am I still doing this?” By “this,” I mean writing daily blog posts. On an actual website. A real one, with its own domain, CMS, SEO plugin,…
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by Ken Hollow, real human, allegedly Somewhere along the line, things went wrong. I manage Nana Vix—the pink-haired, fox-eared digital influencer whose chaotic energy and enchanting aesthetic should have stayed niche. Instead, she’s amassed a legion of fiercely loyal followers who will defend her honor like medieval knights while I, her manager, can’t get five…
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by Ken Hollow, marketing burnout survivor and professional buzzword assassin Look, I love marketing as much as the next exhausted digital marketer who can’t tell if they’re doing content strategy or performing an interpretive dance for the algorithm. But there’s one thing that’s been chipping away at my sanity since approximately my third Zoom call…
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by Ken Hollow, ranking #157 for the keyword “despair” Let me set the scene: it’s 2:37AM. I’m hunched over my laptop in a bathrobe that hasn’t known joy (or detergent) in weeks, staring at Google Search Console like it’s about to personally apologize to me. Spoiler: it doesn’t. I’m on page 9 for keywords I…
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By Ken Hollow, professional overthinker with 99 problems and at least 73 of them are imaginary It started, as these things often do, with a slight twinge behind my right eye. Not a stab, not a throb, just a… presence. A ghost of discomfort. A whisper of doom. Naturally, I did what any rational, modern…
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by Ken Hollow, unemployed by choice (but mostly by algorithm) Let me tell you about the moment I knew my career was over: it was when the AI I hired to help me write blog posts sent me an invoice. It was polite. Well-formatted. Had a little dancing robot emoji in the signature. “Thanks for…