Ranking Marketing Buzzwords by How Much I Want to Yeet Them Into the Sun
by Ken Hollow, marketing burnout survivor and professional buzzword assassin Look, I love marketing as much as the next exhausted digital marketer who can’t tell…

By Ken Hollow, survivor of 4,000 Slack pings and counting
I have seen the face of hell, and it is a recurring calendar invite labeled “Quick Sync.” There is no such thing as a quick sync. There is only the slow death of my soul as six people talk in circles for 45 minutes, then schedule another meeting to “finalize action items.”
Every meeting could’ve been an email. And every email? Well, every email reads like it was written by a sadist with a minor in creative writing.
Here’s the life cycle of a corporate meeting:
I once sat in a 90-minute Zoom where Nana argued with a brand manager about whether “ethereal” was a valid KPI. It ended with her cursing their WiFi. Honestly, she had a point.
You’d think emails would save us from this. You’d be wrong. Email is just meetings in text form, but with more passive-aggressive punctuation.
Examples from my inbox:
I once received an 800-word email about Nana’s “brand alignment” that said absolutely nothing. It was like reading a horoscope written by a committee.
And then there’s Slack. Slack is where productivity goes to die in real time.
Nana treats Slack like it’s her personal prophecy board. She drops cryptic messages like “The moon will decide our posting cadence” and then disappears for hours. Brand managers react with :thinking_face: while I scream into a pillow.
Corporate communication is broken because:
Meetings are a slow bleed of life force. Emails are war crimes against clarity. Slack is a haunted house where productivity goes to scream and die.
And yet, tomorrow, I’ll log in again. I’ll sit through another “quick sync.” I’ll read another 17-paragraph email that tells me nothing. I’ll check Slack and find Nana has scheduled a “ritual brainstorm” during Mercury retrograde.
Pray for me.
Ken Hollow, professional victim of calendar invites and unpaid Slack exorcist
Hi. I’m Ken. I run Two Second Solutions, a one-man agency that somehow landed a fox spirit influencer as a client. I drink too much coffee, blog when I need to vent, and regularly update my résumé just in case she sets the office on fire again. I’m not crying — it’s just spell residue.
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