Why Every Press Release Reads Like Mad Libs
By Ken Hollow, unwilling PR casualty and buzzword hostage Press releases are the cockroaches of corporate communication. Eternal, indestructible, and impossible to kill. Every company…

So buckle up, because OpenAI just dropped GPT‑5 on us—and yes, it’s as glamorously overwhelming as your last existential meltdown.
After a summer of leaks and cryptic “it’ll be out soon” vibes, GPT‑5 finally made its grand entrance. OpenAI rolled it out today to all ChatGPT users, free-tier included (though paid tiers get a VIP pass to more usage).
So we’ve hit the AI summit of “actually useful?” and left the panic-powered hallucinations behind—for now. GPT-5 is less “fetch me a weird meme” and more “build me a mini app from voice command, then remind me of my mother’s birthday.”
It’s a leap. A glow-up. A full-bodied pivot to intelligence that feels like it wants to do things for you—not just tell you stuff.
Is it scary? Yes. Efficient? Also yes. Does it make my job harder to justify? Absolutely.
But whatever you do, don’t ask it for a caption idea on burnout. It’ll write one, optimize it for SEO, schedule it… and roast you for your existential dread in the process.
Hi. I’m Ken. I run Two Second Solutions, a one-man agency that somehow landed a fox spirit influencer as a client. I drink too much coffee, blog when I need to vent, and regularly update my résumé just in case she sets the office on fire again. I’m not crying — it’s just spell residue.
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