By Ken Hollow, professionally lost and brand-consistent There was a time when I had a job title. Graphic designer. Easy. Understandable. You say it and people nod politely and think of logos and Helvetica. Then came the pivot.Then came Instagram.Then came the bios. Now I write things like “Creative strategist for emotionally burnt-out brands,” and…
By Ken Hollow, formerly a designer, now a priest of pixelated vibrations There was a time when I thought I knew what “branding” meant. Fonts. Colors. Maybe a logo if you’re feeling fancy. Then came Nana Vix.Then came the stickers.Then came the spiritual frequency alignment spreadsheet that lives rent-free in my nightmares. Let me explain.…
By Ken Hollow, emotionally available and algorithmically punished It happens every time. I post something real. Vulnerable. Messy. The kind of caption where I admit I’m not thriving, I’m just hitting deadlines with a pulse and a prayer. And without fail: Let’s unpack why honesty is the fastest way to torpedo engagement. 🔹 Aesthetic >…
By Ken Hollow, digitally exhausted and financially underwhelmed Let me preface this by saying I did everything “right.” I followed the gurus. I watched the webinars. I took notes in Notion like my life depended on it (because, in a way, it did). And then I did the thing every creator is told to do:…
By Ken Hollow, certified human (barely) There was a time when I scoffed at AI-generated content. “Oh please,” I said, adjusting my ethically sourced hoodie. “People want real voices. Authenticity. Personality.” That was before I found myself, at 11:47 PM on a Tuesday, staring blankly at my 19th carousel caption of the week, whispering, “What…
By Ken Hollow, spiritually disassociating via brand guidelines Every Monday starts the same. I open my laptop. I crack my knuckles. I take a deep breath. Then I get an email from Nana Vix’s assistant titled: “✨This Week’s Aura Forecast ✨” And I know — deep in my soul, or at least in my tired…
By Ken Hollow, currently trapped inside his own brand voice It was supposed to be a joke. I had five minutes, an iced coffee, and a dangerously low tolerance for content calendars. I slapped together a quick reel — a satirical bit about client red flags using a trending sound, bad lighting, and a face…
By Ken Hollow, unpaid astrologically and emotionally I was just about to schedule a launch. The posts were prepped. The hooks were tight. The carousel covers were giving “spiritual but monetizable.” And then, an email: “Hold everything. Mercury went retrograde.” It came from Nana Vix’s brand email — which is signed off with “Light, Love…
By Ken Hollow, professionally stressed and personally short-circuiting It happened on a Tuesday — because of course it did. One second I was resizing a client’s Canva template, the next I was absolutely convinced I was dying. My chest tightened. My heart fluttered. My vision pulsed. I clutched my sternum like a Victorian widow and…
By Ken Hollow, proud owner of 14 unpaid invoices and a thriving aesthetic Welcome to another day in the glittering charade that is online success. Yes, I post. Yes, I get likes. Yes, brands send me things in boxes full of fake straw and lavender tissue paper. And yes, I’m in debt. Glorious, unrelenting, credit-limit-dancing…